Our New Look

Our new look, featuring our leading lady, Elderflower’s own New York City pigeon. Designed by Serenate Studio. 

This past year has been both challenging and clarifying, and this refresh marks a shift in focus, maintaining a dedication to sustainability while leaning further into connection and community here in New York.

Working with Kat at Serenate Studio was such a refreshing and energizing experience. We crossed paths at just the right time, when I was feeling pulled to build into my local community and connect with others through flowers. I shared my ideas and my vision for Elderflower, and she brought it to life through a stunning color palette and intentional details that speak to the values of my little flower business. Kat thoughtfully crafted a new look for Elderflower that feels so unique and special, and I feel so lucky to have had the chance to work with her.

In this next phase I’ll be focused on flowers as a means of connection to our upper Manhattan community. I’m not stepping away from events—I love being a small part of such meaningful celebrations. But I’m eager to see more of you in person, collaborate with other creatives and small business owners in the area, and bring the beauty of flowers to our little corner of the city. 

If you’re in upper Manhattan and you love flowers, or just want to stay in touch about the goings-on at Elderflower, sign up for our new monthly newsletter, and keep an eye out for floral orders and events in the new year. Thanks for being here.

xx Annamarie