The Flower Press – April
The Flower Press is Elderflower Studio’s monthly newsletter, featuring shop updates, neighborhood events, and flower news. Sign-up for our newsletter here to receive The Flower Press directly in your inbox every month.
There is a stack of books on the bottom shelf of my night stand, mostly non-fiction essays, one collection of short stories . The books are unfinished, categorized on Goodreads as “Currently Reading,” which sounds more active than it actually is.
These days it takes months to finish a book. With two little ones and no long morning commute, the moments available for reading are fleeting and oft-interrupted. But last week, after a several months of slow, fragmented reading on short subway rides and rare quiet mornings, I finally finished Flower Confidential, by Amy Stewart.
Flower Confidential was published in 2007, and it’s a fascinating exploration of the cut flower industry. Though I’m sure the stats have changed in the almost two decades since it was written, the global flower trade has only gotten bigger, and Flower Confidential highlights the immense footprint behind that vase of grocery store roses on the kitchen counter. I was reminded of just how incredible it is to enjoy a vase of flowers that has been grown, cultivated, harvested, and delivered by a local flower grower.
In recent years, there has been a resurgence of small flower farms, grown by individuals who spend their weekdays in their fields and hoop houses, their weekends at the farmers market, connecting with their community. Flowers connect us with nature and with each other, and this month I’m excited to start sharing the beauty of these local flowers with my community here in upper Manhattan.
More info on how to order and pick-up your flowers coming next week, so please share this newsletter with anyone who might enjoy a bouquet of local flowers. As always, thanks for being here.
xx Annamarie
Flower Orders Soon
Starting the week of April 13th you can order bouquets and arrangements for pick-up in upper Manhattan. More details on our website here. I’m putting the final touches on the online shop and will send out an email (with a discount code!) to subscribers when it’s up and running!
Sustainable Floral Design
Elderflower is a foam-free floral studio, dedicated to creating beautiful florals for weddings, events, and everyday without the harmful environmental toll of foam. Learn more below about what it means to work as a sustainable floral designer.
The Latest from Floralist
Floralist is a new space that celebrates people who are inspired by flowers. Our first story, about Marla Tolz, a gardener and botanical dye artist in New York’s Hudson Valley, will be published next week! Follow along on the Floralist website, newsletter, or on Instagram @heyfloralist.
Planning an event?
Elderflower is a sustainable floral studio, designing florals for moments that matter. Whether you’re planning your wedding, a friend’s baby shower, or celebrating a company milestone, we’d love to work with you to bring your floral vision to life.
