The Flower Press – January
The Flower Press is Elderflower Studio’s monthly newsletter, featuring shop updates, neighborhood events, and flower news. Sign-up for our newsletter here to receive The Flower Press directly in your inbox every month.
The air coming off of the Hudson River is cold and damp. The wind whips through the streets outside of our building and rattles through the bare limbs and branches of the London Plane trees outside. Though I work with flowers, winter is my favorite time of year. It is quiet and gray, and offers in its apparent dormancy moments of introspection, reflection, and rest.
In Katherine May’s book, Wintering, she describes, “the changes that take place in winter are a kind of alchemy, an enchantment performed by ordinary creatures to survive.” At Elderflower, this winter in particular marks a season of quiet change. 2025 was a year of uncertainty—both in our own home and outside of it—and though the challenges have been many, they have also brought clarity and focus, and a renewed sense of connection to my craft.
I’m so excited to share this next phase of Elderflower with you. We have a new look—designed so beautifully by Kat at Serenate Studio (more on this below!). And this year I hope to deepen the connections to our community here in upper Manhattan, through weekly flowers, events, and collaborations with other local businesses and creatives.
There’s more to come on the other side of the winter. Thank you for being here.
xx Annamarie
Our New Look
I’m so excited to share our new look, featuring our leading lady, Elderflower’s own New York City pigeon. More about this brand refresh, so beautifully by Kat at Serenate Studio, on the blog.
Connecting with Flowers in Winter
When the flower markets are quiet, and the weather is gloomy, finding ways to continue to engage with flowers can provide the necessary mood-boosting energy to get through these slow and dormant months. Read on for a few ideas on how to stay connected to the beauty of flowers in the middle of winter.
Weekly Flowers
This spring we’ll start offering weekly bouquets and arrangements, designed with local, seasonal flowers to adorn your home or gift to someone else. Flowers will be available in upper Manhattan, from Morningside Heights to Inwood. We’ll share more details in our newsletter (sign-up below!) when flower orders are open – stay tuned.
Planning an event?
Elderflower is a foam-free floral studio, designing florals for moments that matter. Whether you’re planning your wedding, a friend’s baby shower, or celebrating a company milestone, we’d love to work with you to bring your floral vision to life.